Milwaukee has a knack for growing inspired efforts. The Brass Rooster leaped out of no where this past Spring, to become a prime example of resurgent artisan crafts fusing with entrepreneurial pursuits. At The Brass Rooster hats are not just sold, but blocked, shaped, and re-banded. Crafting dreams happens the same way, if you want them to come true.
Milliners by trade, wait… that’s right milliners. Most occupations have an obscure species name and milliner fills that vocabulary niche for the venerable hat-maker. The Brass Rooster’s proprietors team-up as two of Milwaukee’s most stylish artisans. Their vision of a vintage accessory shop geared toward men, defies fashion limitations set by uni-fit retail brands and the pervasive Euro-aesthetic seeping back into American menswear clothing pallets. Even so, The Brass Rooster still seduces pop-styles readily.
We Did it Anyway, Karen Erbach
The good folks at The Brass Rooster must have known something everyone else didn’t, or just relied on a personal philosophy allowing for passion’s precedence over fear of failure. Journeywoman writer and filmmaker Karen Erbach recently captured a snapshot of The Brass Rooster’s story for a video competition, sponsored by Chevrolet, that lead up to the New Horizons International Film Festival. Aptly named We Did it Anyway, Erbach succinctly profiles the shop from firmament to foundation.
On August 3, The Brass Rooster announced a new selection of hats. To take a look at the latest visit 2479 S. Kinnickinnic Avenue.